EMPOWERING Sales Engineers to
Company Overview

Bottom-Line Training has helped many high technology
companies around the world win more business in less
time and with less cost. We do that by elevating the sales
skills of your most often undervalued, yet critical sales
resource: the customer facing Sales Engineers (SEs)--also
called Applications Engineers, Systems Engineers, Solution
Consultants, etc. Our unanimously acclaimed sales and
demo skills
workshops uniquely target the needs of the SE
and are guaranteed to improve performance!

Your Sales Engineers have a trust with the customer that is
usually not shared by anyone else at your company. They
are not perceived as the quota chasing sales rep so they
have an immense influence on the results of the sale. They
often spend more face time with your customers than
anyone else at the company. Yet, improving their sales
skills and ability to influence the sale is often neglected and
business results suffer. When was the last time your SEs
had sales and demo skills training?

Under trained and having the mind of an engineer, SEs can
lose focus on the big picture and sales can get bogged
down in the technical details. They usually resort to
"selling" in their comfort zone by telling your customers
about your products without knowing what is important to
them. They confuse selling with telling. As a result, sales
are lost, delayed, or not reaching their potential.

Coming from a sales engineering background ourselves,
we understand the mind of an engineer. Our training
provides a logical framework with easy to remember and
easy to implement concepts ensuring the skills learned will
be applied after they leave the classroom.

Some companies put their SEs through one of the
abundant sales training programs that was designed for
the sales rep. While the SEs might learn some useful
concepts, they usually resort back to their old habits and
dismiss the skills they learned as the sales reps
responsibility and "not my job." Our workshops specifically
and comprehensively address the SEs responsibilities, how
they complement the sales reps role, and leave them with
specific tools to improve how they do
their job.

Our customizable
workshops teach easy to remember and
repeatable techniques that will make your SEs more adept
at the sales tasks they perform on a daily basis: demos,
presentations, benchmarks, evaluation support, discovery,
qualification, and more.  SEs will leave our training with the
tools and skills to execute on what's really important:
improving your company's bottom-line by helping you win
more business while reducing your cost of sales.

Your satisfaction is

Your Challenges

Copyright © 2003 - 2020 Bottom-Line Training
Clients rate us 6.6 out of 7.0!

"Thanks for improving my ability
to perform my job as a sales AE!
You provided a comprehensive
and focused workshop with
structured and easy to
remember techniques that I
leverage in my daily job. My
management has recognized my
contribution to the success of my
customers and company. Thank

George Sarrouh,
Lead Application Engineer
Cadence Design Systems
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Company Overview