Bottom-Line Training
Take a Bite Out of Your Competition
Take a Bite Out of Your Competition
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Company Overview
Bottom-Line Training has helped many companies win
more business in less time and with less cost. We do that
by elevating the soft skills of your most often undervalued,
yet critical sales resource: the customer facing Sales
Engineers (SEs)--also called Applications Engineers,
Systems Engineers, etc. Our highly regarded workshops
uniquely target the needs of the SE and are guaranteed to
produce results!
Your SEs have a trust with the customer that is usually not
shared by anyone else at your company. They are not
perceived as the money hungry sales rep so they have an
immense influence on the results of the sale. They often
spend more face time with your customers than anyone
else at the company. Yet, improving their sales skills and
ability to influence the sale is often neglected.
When was the last time your SEs had soft skills training?
Seasoned sales people know that to be a top performer,
you must focus on the customer's needs. SEs often don't
get the training and reinforcement they need and as a
result find themselves in a reactive mode where they let
sales happen rather than make them happen -- a much
less effective approach!
Our customizable workshops teach easy to remember and
repeatable techniques that will make your SEs more adept
at the sales tasks they perform on a daily basis: demos,
presentations, benchmarks, evaluation support, discovery,
qualification, etc. We will improve your company's bottom-
line by helping you win more business while reducing your
cost of sales.
Your satisfaction is guaranteed!
Your Challenges
Would you like to get more done and improve results with
the resources you have? You can!
Our Solution
Bottom-Line Training provides unique training workshops
targeted at developing and improving the skills of your
Sales Engineers allowing you to solve these challenges and
more.
What is the cost of one lost business opportunity? Our
training programs will dramatically improve your success
rate and will pay for themselves many times over. We
guarantee that you will receive measurable value from our
training programs or you don't pay any training fees.
Maximize the impact of your training dollars and time and
improve your bottom-line by calling us today.
Copyright © 2008 Bottom-Line Training
Bottom-Line Training has helped many companies win
more business in less time and with less cost. We do that
by elevating the soft skills of your most often undervalued,
yet critical sales resource: the customer facing Sales
Engineers (SEs)--also called Applications Engineers,
Systems Engineers, etc. Our highly regarded workshops
uniquely target the needs of the SE and are guaranteed to
produce results!
Your SEs have a trust with the customer that is usually not
shared by anyone else at your company. They are not
perceived as the money hungry sales rep so they have an
immense influence on the results of the sale. They often
spend more face time with your customers than anyone
else at the company. Yet, improving their sales skills and
ability to influence the sale is often neglected.
When was the last time your SEs had soft skills training?
Seasoned sales people know that to be a top performer,
you must focus on the customer's needs. SEs often don't
get the training and reinforcement they need and as a
result find themselves in a reactive mode where they let
sales happen rather than make them happen -- a much
less effective approach!
Our customizable workshops teach easy to remember and
repeatable techniques that will make your SEs more adept
at the sales tasks they perform on a daily basis: demos,
presentations, benchmarks, evaluation support, discovery,
qualification, etc. We will improve your company's bottom-
line by helping you win more business while reducing your
cost of sales.
Your satisfaction is guaranteed!
Your Challenges
 | Our SEs don't focus enough on the customer's | |
| needs and too often resort to the ineffective "spray and pray" approach to selling. |
| I wish the SEs were more proactive and involved in | |
| driving the sale towards a business relationship. |
| SEs don't add enough value in customer | |
| qualification meetings. Consequently, your customer's needs and resultant business opportunities are overlooked. |
| Our demos are lackluster, often look like product | |
| training or feature dumps, and lack persuasion. We don't close many sales with a demo. |
| Many deals require a lengthy and costly product | |
| evaluation (proof of concept) to close. We often resort to this costly and time consuming frontal sales strategy. |
| Evaluations are often not well planned and tend to | |
| grow in scope, time, and resource requirements. We're losing some deals we could win. |
| Pooled SEs sometimes react to the sales rep that | |
| corrals their time and don't always work on the right account or tasks to drive revenue. SEs don't know how to best allocate their time. |
| I don't have enough SEs. They're not working to | |
| their potential. |
| SEs don't feel like we are investing in their | |
| development. As a result, turnover is too high. |
Would you like to get more done and improve results with
the resources you have? You can!
Our Solution
Bottom-Line Training provides unique training workshops
targeted at developing and improving the skills of your
Sales Engineers allowing you to solve these challenges and
more.
What is the cost of one lost business opportunity? Our
training programs will dramatically improve your success
rate and will pay for themselves many times over. We
guarantee that you will receive measurable value from our
training programs or you don't pay any training fees.
Maximize the impact of your training dollars and time and
improve your bottom-line by calling us today.
Copyright © 2008 Bottom-Line Training
Clients rate us 6.6 out of 7.0!
"Thanks for improving my ability
to perform my job as a sales AE!
You provided a comprehensive
and focused workshop with
structured and easy to remember
techniques that I leverage in my
daily job. My management has
recognized my contribution to the
success of my customers and
company. Thank you!"
George Sarrouh,
Lead Application Engineer
Cadence Design Systems
"Thanks for improving my ability
to perform my job as a sales AE!
You provided a comprehensive
and focused workshop with
structured and easy to remember
techniques that I leverage in my
daily job. My management has
recognized my contribution to the
success of my customers and
company. Thank you!"
George Sarrouh,
Lead Application Engineer
Cadence Design Systems
