"Great class, very practical and applicable to everyday AE experiences" - Henry Szymanski, AE Manager, Mentor Graphics
"The new information in the lectures opened my mind to new ways of thinking about customer interactions. The exercises hammered home to me the real value of the new ideas and also reinforced many older ideas I had heard before. The class helped me put those ideas to work with my customers." - Jonathan David, Senior AE, Cadence Design Systems
“I wish I had taken this course when I first started.”
“Provided good reference guides for future use. … helps bring together many good ideas in a structured way.”
“The lecture session was just great. We found useful tips to make a demo successful. All AEs need to take this class to refresh their skills. Also, the feedback during the demo was really useful.”
“I think this course hit the mark on enhancing my ability to give demos!!!”
“Learning alternative ways I might sell without requiring an evaluation or benchmark was extremely valuable. When an evaluation is required, I learned how to better plan and manage the process to improve our chance of winning.”
“Rob presented what is needed, to the point; clarified all the doubts.”
“Great course every AE in sales should be required to take it.”
“(I learned:) how to highlight key differentiators. To understand that demo is a sales tool not a training vehicle. How to deliver good effective demos. How to handle objections.”